Yujia Zhang

Specialist in: Adobe InDesign, Illustrator, SketchUp, Marketing, Visual Merchandising

For my final major project, I decided to research the sustainable jewellery market and created the 3D printed jewellery brand, Blabla Lab. The brand aims to bring more sustainability awareness to the jewellery industry. The brand makes this possible by using recycled plastics to create 100% recyclable 3D printed jewellery, and offers circular upcycle services to customers who return old jewellery in exchange for a gift voucher. Two collections were launched for S/S 2021, this consists of earrings, hair accessories, and rings. 

This project allowed me to learn a lot about visual merchandising, I was able to design Blabla Lab’s pop up store, develop in-store layout, and create supplier brief. I developed my SketchUp skills to visualize Blabla Lab’s store. During this project, I was also able to develop my technical drawing skills by using Illustrator to create product designs and branding elements. 

Specialist in: Adobe InDesign, Illustrator, SketchUp, Marketing, Visual Merchandising

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