Solina Choi

Specialist in: InDesign, Adobe Illustrator, Marketing, Womenswear, Bridal (dresses).

My final major project focused on creating a new concept of pre-wedding photography studio – Da:On. As there are hundreds of wedding photographers, wedding studios and bridal gown hire retailers in the UK, but they all offer separate services, my mission was to combine the service of designer wedding dress hire and pre-wedding photography to create a more convenient, beautiful and elegant experience for consumers in order for them to have a wonderful memory of their special moments. This idea has come from the existing prosperous market in South Korea as it is their culture for brides and grooms to have pre- wedding photography before their wedding. Primary and secondary research supported this idea as consumers pursue sustainable and economical products and services.

By specialising in the marketing and communications pathway, this project made me have more knowledge about marketing, branding and creating social platforms.

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