Shira Holder

Specialist in: InDesign, Illustrator, CAD Designs

My final major project focused on creating a modest fashion brand that is inclusive of all types of women, regardless of why they choose to dress modestly. This idea stemmed from a personal need to find clothing that suits my personal modesty requirements but is also made both ethically and sustainably. 


Ten products were designed for ELYASH’s Spring/Summer 2021 collection. This consists of dresses, skirts, trousers, jumpsuits and tops. Extensive primary research demonstrated that is no one way to define modest dressing, which is why length options for sleeves and hems are offered for each product style. Six colourful and original prints were designed using programs including Adobe Illustrator, Photoshop and Procreate.


During this project I was also able to experiment with creating cohesive branding, packaging design, sourcing sustainable fibres and calculating business costs. 

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