Delia Popovici

Specialist in: Adobe InDesign, Photoshop, Illustrator

My final project consists of a new sportswear brand for women with curves. The idea was to encourage women no matter what stage they are in the fitness journey. You don’t need to be an athlete to wear HerCurvesFit, we have a solution for every body. Extensive primary and secondary research showed that 70% of women struggle to find clothes that fit well. 

Every collection is inspired by fitness and women who take the emphasis of what her body is supposed to look like and how people perceive it and she shifts it to why she loves her body the way it is. Fused with style and technical product creates collections which are uniquely HerCurvesFit. 

This project has taught me how to build a brand , as well as looking deeper into the consumers and finding the most affective ways to market the product. 

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