Bo Klaya

Fashion Buying & Brand Management (BA)

Specialist in: Adobe InDesign, Adobe Illustrator, Adobe Photoshop

My final major project focused on creating a modest sportswear line for Nike that merged aesthetics and function within modest activewear. Extensive primary and secondary research showed that women who choose to dress modestly find most specialist modest sportswear brands unfashionable. This is why the most popular choice is to layer regular sportswear items on top of one another. However, this is impractical. Nike Layer offers a new version of layering focused on attached layers like shorts or skirts on top of leggings. The line offers sportswear with more coverage such as long tops or jumpsuits. The project allowed me to learn a lot about product development and fabric compositions to create functional products made of moisture – wicking fabrics. I got to further develop my technical drawing skills by using Adobe Illustrator to visualize my sportswear designs.

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